Dr Kenneth Mavor
Senior Lecturer
My research interests revolve around the fluid and complex nature of our personal and social self-categories and identities. This interest covers a range of levels of analysis including the fundamental cognitive processes of categorisation in social perception, phenomena such as attribution, homogeneity, entitativity, self-complexity, the social categorisation of faces and the multi-faceted nature of social identities. These core ideas have been explored in several specific contexts including: collective action and social change; religious and political identities and contested social attitudes; self-structure effects on resilience and well-being; and discipline-based social identities and learning approaches in education.